Designed by Marketing Refresh, we developed this theme with the Genesis Framework. We incorporated a modular type backend experience using Advanced Custom Fields. Each ‘module’ is a type of section that can be added anywhere on any page. For example, one module we called the 2-column section. The client can choose different sizes of each column, background image, overlay color, overlay opacity, and much more. This type of modularity and flexibility is something we can expect more of in the future with Gutenberg.
We setup some 4 global sections that can be edited in a Theme Settings dashboard on the backend. These sections can then be selected by a dropdown and placed anywhere on any page.